Marketing Online


Responsive Website Design

Responsive Website Design


Posted on Jun 23, 2014

Responsive Website Design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors to mobile phones. Unless you are new to the industry absolutely, you will have heard about responsive design. It is bound to be something you will have come across or socialized with in some way or another, even if you don’t understand it fully. In summary, responsive web design is the art of designing websites for a multitude of screen sizes and devices, so that there is an ideal experience for every user at every potential size. Web design that is responsive is at its best when it’s device agnostic; where you’re not planning to design for sizes or particular resolutions, such as for iPhone or iPad sizes. Instead you should be planning to design with design and the content in head and how this content flows and adjusts to the various environments it might be seen or used in....

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Website Design

Website Design


Posted on Jun 20, 2014

You need a site? Building the web sites is simply one-part of what we do at Vivo Graphics. However, it may be in building an internet reputation for the company that is the most significant first step. Vivo Graphics will be sure to modify your online site, be sure you are attached to all today’s common internet social media sites, in addition to suit your requirements using the newest features accessible. Below are a few of the third-party website solutions, we have used in the past to fullfill the needs of the companies we work with. If any of these platforms look like something your website will need, please bring it to our attention, when you contact...

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1 Start with clear goals Consider how Instagram fits into your overall brand marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience? Pick a goal or two that can be achieved by connecting with Instagram’s highly visual and creative community. 2 Choose themes to tell a cohesive story Choose story lines that are authentic to your brand and are best conveyed through captivating imagery. Create posts that follow these themes for a diversity of content that also remains consistent over time. 3 Take the time to create high-quality content Work with your brand or creative team to produce images and videos that are well-crafted and feel at home on the platform. Or, if you’re a one-person shop, take some time to learn from other brands and popular Instagrammers and follow their lead. Getting Started – Instagram for...

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After a nine-month pause, Facebook is taking its mobile ad network out for another spin. “We’re running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see. Since this is a test, we don’t have additional details to share,” a Facebook representative told TechCrunch.Facebook first launched its mobile ad network in September 2012, but stopped three months later. The company told us at the time that the initial run was a test to see how the network would perform and whether or not people would find the ads relevant.Josh Constine, our Facebook expert, explains that one reason for the pause may have been low margins. Facebook needed to channel its energy into clear money makers like its mobile app install ads and Facebook Exchange. Now that those two programs are up and running, the company can once again focus on fine-tuning its offsite ad network. One way to grow margins and increase the cut Facebook gets from providing the data needed to target ads may be to buy an existing medium-sized mobile ad network. via Facebook Starts Up Its Mobile Ad Network Again, Focuses On Improved Targeting |...

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Whispering in a riot is how I would describe commenting on a Facebook Page’s feed posts. No matter how thoughtful they are, your words get drowned out. But a combo of new features is fulfilling Facebook’s promise of two-way conversation. Devise a comment that resonates with others, make it a catchy image macro meme, score enough Likes, and your message gets hoisted to the top of the thread. For years, comments on Page posts were utter chaos. A churning sea of disjointed nonsense and inanity. There was no threading. No ranking. Comments just flooded in reverse-chronologically. On popular Pages, comments would come so fast that there was no chance for meaningful discourse, and anything smart you said got buried immediately. I basically never commented on Page posts because there was no point. Finally over the last few months, Facebook wised up. In March it began rolling out comment threading so you could actually reply to specific other comments, Inside Facebook reported. Still there was no way to find the best comments beyond sifting through the haystack. And trust, a good share of admins weren’t putzing around reading their comment reels either. Too much time for too little insight. That means they weren’t hearing the consensus of their fans, or feedback about whether their posts were on the money, erroneous, or in bad taste. They mostly just went by Like count. But then in June Facebook began letting Page admins sort how their comments were displayed. Reels defaulted to showing “Top Comments” at the top, with admins allowed to switch them back to “Recent Activity” first as before. Suddenly, smart, poignant, or funny comments could rise above the din. Click on the comments section of a news feed post and you’ll see those top comments first. Visit a Page’s Timeline and they’re shown below each post automatically. Top Comments Or Recent Activity Still, you needed to have a way with words to get enough Likes for your comment to get bumped to the top. At least until July 18th when Facebook rolled out the option to comment with an uploaded photo. Suddenly, a new call and response communication style came to the social network. The fact is that image memes are punchy and eye-catching. They can rack up Likes a lot faster than text and therefore are more likely to become Top Comments. And while only the Internet savvy will know how to slap an LolCats-style image macro together with tools like Quick Meme, at least some fans’ opinions will be heard. In my favorite format, when you look at a Page’s photo post in the full-screen theater mode, you...

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The Future of Pinterest | TechCrunch

The Future of Pinterest | TechCrunch


Posted on Aug 1, 2013

Looking forward, Pinterest has five big projects its working on: Building The Interest Graph: Unlike other social networks, Jenkins says that “Pinterest isn’t fundamentally about connecting people to other people. It’s about connecting people to interests.” For years you had little but your own brain and the boards you browsed to find pinspiration. But now Pinterest is lending a helping hand thanks to a ton of data analysis. “Pins can’t exist unless they’re assigned to a board. Out of those boards, we try to identity interests through collaborative filtering, associative rule mining, natural language processing to provide discovery. I can pin five shirts I like and Pinterest derives my interest in fashion.” Recommendations could make Pinterest even more addictive for hardcore users, and help it retain newbies until they’re hooked. Scaling Big Data: “Figuring out how we’re going to scale the data repositories for pins will only become more complicated as we grow internationally” Jenkins said. That why he says “we’re hiring pretty aggressively” in areas including machine learning, data mining, operations, and infrastructure. Making Pins More Useful: Expect more pin types to gain expanded information like recipes did. “Useful” could also end up as a euphemism for “buyable”. Pinterest is renowned for driving traffic to ecommerce sites. If it could bring more of the shopping experience inside its site and apps, it could provide value to users while also arguing that it deserves a revenue share or commission from merchants. Bringing The Grid Onto Mobile: Pinterest’s best known and most frequently copied element is its masonry grid design which allows for rapid intake of visual information. Now it’s trying to get the infinite scroll part of the grid to work on small screens with limited storage. “It’s easy to load things but your phone gets very angry with you if you don’t unload things”, Jenkins says. There’s also be a bit of bringing the mobile onto the grid, as Pinterest tries to take what it’s learning on mobile back to its website. That could include touch capabilities for touch-enabled laptops like the Chromebook Pixel. via The Pinterest Roadmap Revealed |...

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