Pinterest


Pinterest just announced you can now search for your own pins. This makes it easier to rediscover stuff you’ve pinned. Here’s how it works: When you type a word into the search bar — like San Francisco, beaches or BBQ — you can filter results by clicking “Just my pins”. They will show you everything you’ve pinned with that keyword in the pin description. Be sure to add words in your descriptions that will help you find that pin again. For example, if you’re getting ready to cook dinner, you can now easily find that recipe you’ve been meaning to make. Or you may have free time for weekend projects and want to quickly find your “DIY” pins. via Oh, How Pinteresting!, Where’s That Pin Again? Search Your...

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Have you ever seen a pin you knew a certain friend or family member would love? Now you can send pins directly to your friends and fellow pinners from the web or your phone. You can even include a message to give it a more personal touch!   Just tap Send from either web or mobile to send a pin. You can send pins to fellow pinners (if you both follow each other), Facebook friends, or email contacts. We’ll show you the most recent people you’ve sent pins to for easy access. via Oh, How Pinteresting!, Send Pins To...

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Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there. For B2B marketers, that purpose is most likely creating demand that will drive leads and sales. 6 Ways You Can Build Accountability into Social Media...

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Pinterest has found a way to make Pins even more useful to your customers. Over the weekend, the company introduced Rich Pins, which include additional information about your pins, including prices, availability, movies review, and ingredients. “When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, renting that movie, or buying that couch,” stated the company. “That’s why we’re taking a first step toward making pins more useful.” Pinterest is starting out with three categories — products, movies, and recipes — each of which will receive their own dedicated pins to make it easier for members to identify the included content. From the feed, individuals will be able to tell which pins have more content by the icon that appears below the picture. Product pins for clothes and furniture will now include pricing and availability information, as well as where to buy. These details will be automatically updated every day to ensure your followers are receiving the most accurate information about your products. Similarly, movie pins will feature content ratings and cast members, and recipe pins will include cook time, ingredients, and servings. via Embedded Content Helps Customers Get More Out of Your Pinterest...

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Easier Sharing to Pinterest

Easier Sharing to Pinterest


Posted on May 21, 2013

Pinterest released a number of updates this week aimed at improving your experience as well as that of your customers. The most recent addition, which is being rolled out over the next few weeks, makes it easier to send pins directly to friends from the web or mobile devices. There’s even some room to include a message for personalization or to add context. While certainly not a new functionality — the feature has been present on Pinterest for quite some time — it does work in favor of the creators of the content being shared. Not only could easier sharing help to drive more sign-ups and followers for your Pinterest Boards, but it’s also creating awareness among consumers that you might not be reaching on other channels. Pinterest also built a new feature that tells you when you try to pin something you’ve already pinned. When a double has been detected, you’ll receive a message alerting you to the duplicate as well as the board you pinned it to. This could certainly come in handy for community managers who manage and monitor a ton of content. The company is slowly rolling this out on desktop and hopes to bring it to mobile soon. And finally, Pinterest added some new features to its mobile apps, including in-app notifications, push notifications, mentions, and improved search. Most of these have been available on the web, so they should seem familiar. In-app notifications and mentions will help to keep you on top of engagement, especially if you do most of your pinning on the go. The company also introduced push notifications so you can keep up with what’s happening without opening the app. Small in size, these updates might not have a dramatic impact on your daily use of Pinterest. However, power pinners will likely appreciate the improvements, and analytics addicts will benefit from the engagement boost. via Latest Update Brings Easier Sharing and Duplicate Alerts to...

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How Businesses Use Pinterest

How Businesses Use Pinterest


Posted on Mar 20, 2013

Like all social networking websites, the prospective audience was primarily the consumer. Businesses learned to take advantage of Pinterest for advertising and style trending. The layout and design of Pinterest makes the website an ideal vehicle for style-conscious retailers, which means products can more easily be visualized. via What is Pinterest? |...

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