Technology


Twitter has announced a new push notification in its twitter apps for Android and iPhone that will deliver personalized recommendations for tweets and accounts to follow. The new notification is based on the long-running @magicrecs experiment, which monitored the people you follow to see who they followed and what tweets they were re-tweeting. The new notification will leverage the unique data that Twitter has at its fingertips to recommend you new accounts to follow, and if the @magicrecs experiment is any indication, it will be scary accurate, fast and genuinely useful. I’ve been a follower of the account for some time now, which is run by a special department at Twitter which creates experiments on the platform. Nearly every recommendation of a tweet or user account has been spot on, and I’ve felt no hesitation telling folks about it. It’s so scary good that I learn about new hires at companies within seconds, sometimes even before the official announcements. And I’ve yet to unfollow any accounts that I’ve followed because of it. via Twitter Launches Personalized Recommendation Notifications Based On @Magicrecs Experiment |...

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After a nine-month pause, Facebook is taking its mobile ad network out for another spin. “We’re running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see. Since this is a test, we don’t have additional details to share,” a Facebook representative told TechCrunch.Facebook first launched its mobile ad network in September 2012, but stopped three months later. The company told us at the time that the initial run was a test to see how the network would perform and whether or not people would find the ads relevant.Josh Constine, our Facebook expert, explains that one reason for the pause may have been low margins. Facebook needed to channel its energy into clear money makers like its mobile app install ads and Facebook Exchange. Now that those two programs are up and running, the company can once again focus on fine-tuning its offsite ad network. One way to grow margins and increase the cut Facebook gets from providing the data needed to target ads may be to buy an existing medium-sized mobile ad network. via Facebook Starts Up Its Mobile Ad Network Again, Focuses On Improved Targeting |...

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Instagram Director of Business Operations Emily White told the Wall Street Journal that Instagram will begin selling ads within the next year. Are users ready? White comes to Instagram from Facebook, and has been tasked with turning the revenue-free Instagram into a moneymaker for Facebook, which purchased the photo-sharing app in April 2012. She said that Instagram’s future ads could potentially include the Discover tab, where the Popular page and the Search page reside. Presumably, brands would be able to promote their own content, or maybe even advertise using keywords in search. According to the WSJ interview, Instagram is hesitant to give brands the opportunity to link to their own websites from within the app. Brands are already quite active on Instagram, champing at the bit to engage with its 150 million monthly active users. According to Nitogram50, 13 of the top brand accounts on Instagram have over a million users each. Many campaigns ask for user submissions under a certain hashtag, with some sort of award or special use of the image. For example, RedBull sent participants a can of their new color editions for submitting creative photos under the hashtag. Those photos were then used in collage ads around the UK. Other campaigns are more about a broadcast that deepens the relationship with the customer, as seemed to be the case with Starbucks’ “Behind the Scenes” campaign. via Topping 150M Users, Instagram Promises Ads Within The Next Year |...

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Metal Text Effect In Photoshop

Metal Text Effect In Photoshop


Posted on Aug 29, 2013

In this Photoshop text effects tutorial, we’ll learn how to easily create metal text, a popular effect widely used in video games and movie posters! It may seem like there’s a lot of steps involved, but once you’ve done it a few times, creating the effect won’t take you more than a few minutes from start to finish. To create the metal texture itself and apply it to the text, we’ll be using a couple of layer styles, some filters, layer blend modes, and a clipping mask! I’ll be using Photoshop CS5 for this tutorial but any recent version of Photoshop will work. via Metal Text Effect In...

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This week Facebook’s ban-bot went berserk; Github went down; and all Google services collapsed for a few minutes, taking 40% of the Internet with them. Just another week on the Internet, then. We love our centralized services, until they let us down.Bruce Sterling calls them “the Stacks”: Amazon, Apple, Facebook, Google, Microsoft. In his most recent always riveting State of the World conversation, he wrote:In 2012 it made less and less sense to talk about “the Internet,” “the PC business,” “telephones,” “Silicon Valley,” or “the media,” and much more sense to just study Google, Apple, Facebook, Amazon and Microsoft. These big five American vertically organized silos are re-making the world in their image.Other proto-Stacks want to join that number. Once upon a time, Twitter was essentially a protocol: then they became aware of “the increasing importance of us providing the core Twitter consumption experience through a consistent set of products and tools.” Meaning they want to be a Stack. Github used to just host git repositories; now it does issue tracking, project management, and more. Call it a specialized business Stack for software development. And Yahoo is either a second-tier Stack or a Stack wannabe, depending on how generous you’re feeling today.They don’t want much, those Stacks. Just your identity, your allegiance, and all of your data. Just to be your sole provider of messaging, media, merchandise, and metadata. Just to take part in as much of your online existence as they possibly can, and maybe to one day mediate your every interaction with the world around you, online or off. via The Internet: We’re Doing It Wrong |...

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