Twitter


This week Facebook’s ban-bot went berserk; Github went down; and all Google services collapsed for a few minutes, taking 40% of the Internet with them. Just another week on the Internet, then. We love our centralized services, until they let us down.Bruce Sterling calls them “the Stacks”: Amazon, Apple, Facebook, Google, Microsoft. In his most recent always riveting State of the World conversation, he wrote:In 2012 it made less and less sense to talk about “the Internet,” “the PC business,” “telephones,” “Silicon Valley,” or “the media,” and much more sense to just study Google, Apple, Facebook, Amazon and Microsoft. These big five American vertically organized silos are re-making the world in their image.Other proto-Stacks want to join that number. Once upon a time, Twitter was essentially a protocol: then they became aware of “the increasing importance of us providing the core Twitter consumption experience through a consistent set of products and tools.” Meaning they want to be a Stack. Github used to just host git repositories; now it does issue tracking, project management, and more. Call it a specialized business Stack for software development. And Yahoo is either a second-tier Stack or a Stack wannabe, depending on how generous you’re feeling today.They don’t want much, those Stacks. Just your identity, your allegiance, and all of your data. Just to be your sole provider of messaging, media, merchandise, and metadata. Just to take part in as much of your online existence as they possibly can, and maybe to one day mediate your every interaction with the world around you, online or off. via The Internet: We’re Doing It Wrong |...

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Another step ahead for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start “experimenting” with ways of making ads more “useful” by matching ads more closely to users on Twitter using retargeting technology. Retargeting will rely on a browser cookie ID that gets matched to Twitter accounts and/or on contacts from, say, a businesses’ mailing list getting matched up with Twitter account names. “Users won’t see more ads on Twitter, but they may see better ones,” writes Kevin Weil, senior director of product and revenue for Twitter. This will start first in the U.S. with no news on international rollout, and it comes ahead of what many believe may be an IPO within the next year, although Twitter itself has not confirmed that roadmap. Twitter is also not revealing the names of any brands yet that will be trying out the new retargeting format. The new ad format sounds like it will work like this. Using the example of a florist with a Valentine’s day special, the florist may have a list of people who subscribe to its newsletter or visit its website. The shop may choose to target their Promoted Tweet ads to those users. With the mailing list it would match up names, and “to get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable email address (a hash) or browser-related information (a browser cookie ID). We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine’s Day deal.” Twitter says it wouldn’t give advertisers any additional user information, nor would ads be served to third party sites. This is reminiscent of Facebook’s retargeting services and points to how the walled gardens of social networks are continually trying to tap into wider web activity. Twitter says that users will be given a simple option to opt-out of these ads — all of them in a single go — by unchecking the box next to “promoted content” in their account settings. “Twitter will not match your account to information shared by our ad partners for tailoring ads. This is the only place you’ll need to disable this feature on Twitter,” Weil writes. via Twitter Will Soon Start Showing Targeted Ads Based On User Account Information, Browsing History |...

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TweetDeck by Twitter

TweetDeck by Twitter


Posted on Jun 7, 2013

I tried it for the first time tonight and I’m in love! TweetDeck is a popular web app for social media management. Unlike HootSuite, which operates within your Internet browser, TweetDeck can be installed as a separate program on your hard drive as a desktop application. For those who want the flexibility, apps for the iPhone, Android and Chrome browser are also available. With TweetDeck, you can watch your updates stream in real-time when you connect with Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. Arrange your feeds with customizable columns Focus on what matters with powerful filters Schedule Tweets to suit your audience Monitor and manage unlimited accounts Stay up to date with notification alerts for new Tweets via TweetDeck by...

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Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there. For B2B marketers, that purpose is most likely creating demand that will drive leads and sales. 6 Ways You Can Build Accountability into Social Media...

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Social Media Sharing Across the Web

Social Media Sharing Across the Web


Posted on Feb 27, 2013

We connect your website or blog to popular social networking sites and automatically share new posts with your customers. Whether you want the simplest, most robust tools to turn your media social, or to find the right audience for your advertising message, Vivo Graphics can do this for you. We use the most innovative social media and sharing platforms for the Web. We will help you to share your website on: Facebook Twitter Tumblr Yahoo Linkedin and many others  ...

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We Integrate Mobile, Search, Social Media, Videos and Web Integrated Marketing the Future Today’s consumers are fingertips away. Smartphones, tablets, and high speed internet on their desktop computers, today people are using multiple methods to access and share this information. By working across all communications channels so that consumers get an effective message, integrated marketing is critically important for a successful product launch in your business. We will help you market your products and services for today’s tech savvy consumers. Using the power of today’s technology, Vivo Graphics will integrate your business’s website with Google+, Facebook, Twitter, Pinterests, Youtube Channels, QR codes and local listings, we will turn shoppers into customers. Contact Us online or by phone 813-444-6169 to get started...

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