1 Start with clear goals
Consider how Instagram fits into your overall brand marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience?
Pick a goal or two that can be achieved by connecting with Instagram’s highly visual and creative community.
2 Choose themes to tell a cohesive story
Choose story lines that are authentic to your brand and are best conveyed through captivating imagery.
Create posts that follow these themes for a diversity of content that also remains consistent over time.
3 Take the time to create high-quality content
Work with your brand or creative team to produce images and videos that are well-crafted and feel at home on the platform.
Or, if you’re a one-person shop, take some time to learn from other brands and popular Instagrammers and follow their lead.