Twitter has released a new video that shows how you can consistently connect with your Twitter followers by engaging them in relevant conversations around shared experiences. Twitter followers are people too!
As you develop your tweeting strategy, keep in mind that Twitter enables your business to participate in two-way conversations — don’t just talk at your audience, talk with them. For example, you can:
- ask questions to collect feedback that can inform your Twitter strategy;
- tap into conversations around real-time programming, such as the #WorldCup games;
- feature your products, services or expertise in discussions around holiday, seasonal or industry events;
- drive buzz for a new product launch by planning your Tweets in advance.
Watch the video to learn more:
By diversifying your content and keeping your Tweets timely, your business can stay top of mind with followers throughout the year. Testing different themes will also help you to determine the types of Tweets that resonate with your Twitter followers. Once you know what works, adjust your tweeting strategy to include more of those types of Tweets.
Finally, identify the events, holidays and TV programs that interest your Twitter followers and add value to the conversations that relate to your business. Contact us and we will show you how.