How to Host A Photo Contest on Instagram

Posted on Oct 16, 2013 | 0 comments


Recently, the American metal band Deftones hosted an Instagram photo contest which challenged fans to help document their tour. To participate, Deftones fans were asked to tag their photos from the concert they attended with #deftones and #thecitytheyattended (e.g. #Orlando). The contest was a huge success: there are now almost 1,300 photos on Instagram tagged #deftones and the band’s account, @deftonesband, has gained close to 20,000 followers in 3 months.

Photo contests are a great way to increase visibility of your brand on Instagram. We asked Deftones and the brains behind the contest, Velvet Hammer Music and Management Group, for some tips on running a successful photo contest on Instagram. Here’s their advice: Read more…

via How to Host A Photo Contest on Instagram – Instagram Blog.

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