Myth: SEO requires a strategy and possibly an expert.
Fact: SEO is mostly common sense. While large organizations might need to hire a specialist like Vivo Graphics to help them reach some very specific SEO goals, bloggers and small business owners can do everything required for good SEO on their own. Google is very transparent about its process — it has a guide for SEO best practices and it shares any new changes in its methods on its blog. Read more at the link below.