Twitter has announced a new push notification in its twitter apps for Android and iPhone that will deliver personalized recommendations for tweets and accounts to follow. The new notification is based on the long-running @magicrecs experiment, which monitored the people you follow to see who they followed and what tweets they were re-tweeting.
The new notification will leverage the unique data that Twitter has at its fingertips to recommend you new accounts to follow, and if the @magicrecs experiment is any indication, it will be scary accurate, fast and genuinely useful. I’ve been a follower of the account for some time now, which is run by a special department at Twitter which creates experiments on the platform. Nearly every recommendation of a tweet or user account has been spot on, and I’ve felt no hesitation telling folks about it. It’s so scary good that I learn about new hires at companies within seconds, sometimes even before the official announcements. And I’ve yet to unfollow any accounts that I’ve followed because of it.