Twitter is betting big on TV, both as a source of traffic and as a potential source of lucrative advertising revenue. And that’s leading the company to test out new ways of bringing even more TV content — and traffic — to its platform. In the latest move, the company appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.
Meanwhile, the cards themselves link through to pages dedicated to the program in question, with more information about the show and related Tweets (images below).
The new feature was brought to our attention by Twitter user ASG, who appears to have been included on a limited test of it. He says he can only see it on his iOS app — not in his desktop view. An interesting choice, given the constraints of the real-estate on a mobile screen (smartphone at least).
“Once you refresh, the trending box shows up,” he tells us. “However, when you start scrolling the box flows down with your timeline. Over time, or when an insane number of tweets come out about the show, the box goes back to the top.” (Image of the floating TV card can be seen here to the right.) He said that he started seeing this yesterday evening and it’s still appearing with new shows this morning.